Privacy Policy
Last updated July 1, 2026
Second Prime (“Second Prime,” “we,” “us”) provides health and performance coaching to founders, executives, and other high performers. This policy explains what information we collect, how we use it, and the choices you have. By using our website or services, you agree to the practices described here.
Information we collect
- Contact and account details you give us: name, email, phone, company, and anything you share on a consult or in an intake form.
- Health information you choose to share with us as part of the program: lab results, biomarkers, genetic data, imaging, symptoms, medications, and lifestyle details.
- Usage data collected automatically when you visit the site: device, browser, pages viewed, and similar analytics.
How we use your information
- To deliver the program: interpret your data, build your plan, coordinate testing, and work with you over time.
- To communicate with you about scheduling, results, and your account.
- To operate, secure, and improve our website and services.
- To meet legal, tax, and regulatory obligations.
Your health information
We treat your health and lab data as sensitive. We only use it to provide and coordinate your care and program, and we only share it with the people and partners described below. We do not sell your health information.
How we share information
We share information only as needed to run the program:
- Service providers who help us operate, such as labs, scheduling, payment processing, hosting, and analytics, under agreements that limit their use of your data.
- Our medical partner and supervising clinicians, where a licensed provider is involved in ordering tests or overseeing any prescribed therapies.
- Legal and safety reasons, when required by law or to protect rights and safety.
Data security
We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
Your choices and rights
You can ask us to access, correct, or delete your personal information, and you can opt out of marketing emails at any time. Depending on where you live, you may have additional rights under applicable privacy laws. To make a request, contact us using the details below.
Data retention
We keep your information for as long as needed to provide the program and to meet our legal and record-keeping obligations, then delete or de-identify it.
Children
Our services are for adults. We do not knowingly collect information from anyone under 18.
Changes to this policy
We may update this policy from time to time. We will post the new version here with an updated date.
Contact us
Questions about this policy or your information? Email us at andrew@amartinco.com.